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New
Heatmap Marketing
When you have
many thousands of visitors, but a low conversion rate, it's time to
consider "Heatmap Marketing". To define "Heatmap Marketing" we must
first look at a heatmap. The sample below was created in Photoshop
merely for discussion purposes. Please do not call or email me about
it. A heatmap of any particular website will illustrate exactly
where the visitor's eyes and mouse clicks are going. In this
example, the bulk of visitor eye and mouse traffic shows to exist in
the upper left quadrant or triangle, if you will.
{more below illustration}
An amazing finding
demonstrates that approximately 80% of a webpage activity occurs in
this heatmap zone, as typified above. So naturally, we in website
marketing, should plan to use this real estate very wisely. This
zone should be used to:
1. Conversion rate considerations apply
here. What can I place here to create a conversion? Definition:
Conversion Rate; The relationship between visitors to a web
site and actions considered to be a "conversion," such as a sale or
request to receive more information. This number is often expressed
as a percentage.
2. What "tried and true"
conversion techniques should I consider?
For most website owners, this
real estate is wasted. I admit, I'm guilty too. So, what can we do
about it? We can change our focus to "Heatmap Marketing".
Here are some examples that fall into this category of "Heatmap
Marketing":
1. Offer a 3-Day Sale on Goods or
Services, rotate items on sale regularly. Or, offer a "Free
Consulation" by phone.
2. Offer clients visiting your website a
"free incentive". This is usually an ebook that you can buy for a
small, onetime fee, but then distribute freely on your website. You
then add references to this on many pages of your website, then you
may want to collect simply a name and email address before allowing
the "free download". Without question this technique made made
countless millionaires both on the web and off.
3. Start a Monthly e-Newsletter. While
this technique does not apply to all industries online, it certainly
does to most. Build Your Business with Email.
We
can help make your website appear
in
the search results on Page One
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