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STEPS TO WEBSITE
CREATION
Advent Digital
has developed this document to quickly inform you of the steps and requirements
of establishing your site on the World Wide Web. The process is easier and less
expensive than you might think. For several years now, a website has been the
most cost effective means of business promotion that exists!
Step
1 - Domain Name Registration
You
select one or more proposed domain names such as Amazon.com or Buy.com. Your
domain name must not be used by anyone else, and shorter is better. When you
have decided on several variations (in the event that some are already taken),
Advent Digital will register the name(s) with INTERNIC at a cost of about $10
per year per name. The domain name registration fee is passed on to you at our
cost. This process usually involves an hour or two of work.
Step
2 – Website Design
Based
upon information you supply to us, Advent Digital will create a custom website
that best suits your needs. You supply information such as organizational
history, product and service information, organizational skills and abilities,
staff history, experience information, staff skills and abilities, and any other
information you wish published and advertise. Our website design proposal
includes scanning and creation of custom graphics that best identify your
organization, as well as using the most advanced technology available to best
present your organization to the world. These technologies include audio and
video files, flash programming, and online order processing.
Step
3 – Select a Website Host
Your
website must be “hosted” and served onto the Internet by a professional
hosting site with 24/7 reliability and tech support. This means that we upload
your new website to a computer known as a “server” where it makes your
information available to any web surfer world wide. This service incurs a cost
of approximately $10 to $35 per month. The higher monthly costs are incurred
only if you require “secure server” features for credit card processing of
online orders, or high activity database pages, or if you have very high visitor traffic, that is, more than
5,000 website visitors per month. Advent Digital will establish your website presence on
a reputable host, with your input. The fees are your responsibility, and are
usually payable for a six month period.
Step
4 – Publish the Website
Once
a Host has been selected, we will “publish” your new website for
accessibility to everyone on the World Wide Web.
Step
5 – Promote your Website
Website
promotion involves submitting your site address and search words to the top 12
search engines, which are Netscape, Yahoo, Microsoft, Alta Vista, Ask Jeeves,
AOL, Excite, Google, Goto, HotBot, Looksmart, and Lycos. These engines represent
over 98% of all U.S. web searches. We can create special “headers” on your
website that include all the necessary search engine friendly information. Other
website promotion you may establish is; placing your web address on all
stationery, business cards, and all broadcast and printed advertising media.
You can begin as soon as your domain name is registered.
Creating and publishing your
website is just the "Tip of the Iceberg". The remaining 90% is
unseen below the surface. These unseen features are important to the success of
your website. They include meta tag creation, regular search engine submission,
marketing exchange programs and many other promotional programs. There are also
many features that you should implement to promote your website,
listed below are a few.
Ideas That You Can Do To Send Clients To Your Website - Traffic
1) Business Cards, show web address
2) Letter Head, ditto
3) Door hangers - students distribute economically
4) All faxes should "Insist" they visit your website!
5) Your business brochure, sell your website on every panel
6) Your newspaper ads,
show web address
7) Your coupons,
show web address
8) Mention your website in your radio ads
9) Have an online contest
10) Collect email addresses and do an email campaign
11) Create an email "footer" or "signature" that is inserted
automatically, and directs people to your website
12) Ask all you meet who have a website to link to yours and
visa-versa
Why Website Advertising is Your Most Cost Effective Media
1)
Time Duration Graph - Web vs. Newspaper
2)
Geographic Coverage Graph
- Web-Yellow
Pages-Newspaper
3)
Daily Cost Graph - Web
- Yellow Pages - Newspaper
4)
Cost Effectiveness Graph - Web - Yellow Pages -
Newspaper
Helpful Documents for Planning Your Website
1)
Website
Planning Worksheet
2)
Website
Content Worksheet
3)
Study on Selecting
Fonts
4)
Selecting
Colors
5)
Font Comparison
6)
Select A Design
7)
Drop Caps CSS
Examples
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