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New Linking Strategies

It's not news to say that Google's Penguin update has meant major trouble for websites due to its more stringent targeting of low-quality links. This means websites' links must be more natural. There are three linking methods one can use in the post-Penguin era: These are varied keyword anchor links, citations and co-citations.
Non-keyword anchor text
Non-keyword anchor text is a type of anchor text which has no hyperlinked keyword. The following is a perfect example: imagine that there is a company that does plumbing - instead of the anchor text being: plumbing services, the anchor text is either: plumbing services or plumbing services; this allows for much more natural links, which means that it's more likely for Google to rank well using links built in this manner. It also doesn't require SEO or webmaster skills to do so.

More Examples of varied anchor text
Credit repair San Diego
Visit our website
Credit repair Los Angeles
Learn more
Credit repair Miramar
Contact us
Debt Atlanta

Citations

A citation is "? any time your store is mentioned on a website whether or not there is a link to the store's website." (1) Citations can be links that look much more natural than keyword anchors. Perfect examples are: Google being mentioned in an article, regardless of whether it's hyperlinked to their homepage, etc. and can help your business rank higher in Google Maps.
Co-citations
A co-citation is a branding technique that is in relation to the subject in the paragraph, article, etc. A perfect example was provided by Vysibility.com:

Fig. 1: example of a co-citation (2)

Conclusion
Google is trying to use its algorithm updates to find the highest-quality content; by using these strategies, these three very simple techniques in more natural link building... more..
New Linking Strategies

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