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6 Website Redesign SEO Secrets Your Developer May Not Know By Jill Whalen (c) 2009
At the end of the year, many businesses start to think about redesigning their tired old website to breathe some new life into it. You may even be in the midst of a website redesign right now. If so, the first thing is to make sure you hire a design and development company that knows how to build the infrastructure of the website in a search engine crawler?friendly manner.
Beyond that, you need to address a number of additional SEO tactics before you get too deep into your redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live.
Here are 6 SEO redesign secrets your developer may not know...ignore them at your peril!
1. Creating Your SEO'd Site Architecture
Search engines look explicitly at how all your pages are linked together in order to determine their place within the site. Pages that are linked from every other page will be given more weight than those that are only linked from a few others. This is all considered a form of internal link popularity, or in Google language, internal PageRank.
Recommendation: During your redesign, don't bury too deeply within the site any content that was previously bringing targeted search engine traffic. Ensure that any informational content that will be focused on the more competitive keyword phrases (for example, product and service pages) is high up in your site hierarchy.
Us Dept Of Labor Says Average Paralegal Salary Is Rising
Employment of paralegals and legal assistants is expected to grow 28% between 2008 and 2018, much faster than the average for all occupations. According to the US Department of Labor the average paralegal salary will rise to $44,480 in 2010.In addition to earning a salary, paralegals also receive vacation, paid sick leave, a savings plan, life insurance, personal paid time off, dental insurance, and reimbursement for continuing legal education.
Although lawyers assume ultimate responsibility for legal work, they often delegate many of their tasks to paralegals. In fact, paralegals?also called legal assistants?are continuing to assume new responsibilities in legal offices.One of a paralegal's most important tasks is helping lawyers prepare for closings, hearings, trials, and corporate meetings. Paralegals might investigate the facts of cases and ensure that all relevant information is considered. They also identify appropriate laws, judicial decisions, legal articles, and other materials that are relevant to assigned cases. After they analyze and organize the information, paralegals may prepare written reports that attorneys use in determining how cases should be handled. If attorneys decide to file lawsuits on behalf of clients, paralegals may help prepare the legal arguments, draft pleadings and motions to be filed with the court, obtain affidavits, and assist attorneys during trials. Paralegals also organize and track files of... more.. Us Dept Of Labor Says Average Paralegal Salary Is Rising